Because you like Archie Andrews in Riverdale
Aslan represents everything good and just, he's just not super reliable. See them in The Chronicles of Narnia.
Jasmine dreams of something more than palace life, and she's not afraid to go get it. See them in Aladdin.
Caleb Rivers is a bad boy with a good reason for acting out. See them in Pretty Little Liars.
In constant agony, Ava Starr will do anything to give up the superpowers that are slowly killing her. See them in Marvel Cinematic Universe.
Iris West is a barista and blogger determined to expose a secret. See them in DC Extended Universe.
Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.
Leonardo is spiritual, and devoted to more than just pizza. See them in Teenage Mutant Ninja Turtles.
Velma Dinkley is all about getting results, not taking credit. She is the unsung hero of Mystery Inc. See them in Scooby-Doo.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
Matilda Wormwood is so smart, she taught herself how to be psychic. See them in Matilda.
Ciri had a princess upbringing, and some of the facts of common people's lives are a mystery to her. See them in The Witcher.