Because you like Moist von Lipwig in Discworld

When Kat starts to develop confidence, she realizes that there is nothing more powerful than a fat girl who doesn’t give a damn. See them in Euphoria.

The only constant in Night Vale is Cecil's hypnotic voice. See them in Welcome to Night Vale.

Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.

Rupert Giles is a librarian on the outside, fearless evil-fighter on the inside. See them in Buffy the Vampire Slayer.

Turanga Leela is the daughter of two mutants who live in the sewers below New York City. See them in Futurama.

A gruff and hardened professional, Marcus Fenix keeps his emotions buried deep. See them in Gears of War.

A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.

An inquisitive archaeologist, Professor Hershel Layton knows a gentleman leaves no puzzle unsolved. See them in Professor Layton.

Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.

This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.

Merry Brandybuck is a troublemaking hobbit with a brave streak that some might call foolhardy. See them in The Lord of the Rings.

Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.