Because you like Sookie St. James in Gilmore Girls
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
Joey Tribbiani's true passions in life are acting, sandwiches, football, sex, and asking ladies, "how you doing?" See them in Friends.
Christopher Turk is bringing his A-game to his next big challenge: becoming a surgeon. See them in Scrubs.
Django was once a slave. Now that he has a taste of freedom, he understandably wants a full meal. See them in Django Unchained.
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Fox McCloud leads a team of pilots through the Lylat System in search of the evil genius Andross, the villain that killed his father. See them in Star Fox.
Vash might act like a carefree, peace-loving goof, but it's not wise to underestimate this "Humanoid Typhoon." See them in Trigun.
Yuki Cross is a cheerful, funny, bold young woman with hidden insecurities. See them in Vampire Knight.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.