Because you like Tracy Jordan in 30 Rock
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
A jaded skeptic who only wants to get paid, Garrett becomes involved in bigger struggles that force him to be less self-serving. See them in Thief.
Alex Vause's tattoos and tough exterior cover the fact that she's just a girl with a really intense crush. See them in Orange Is The New Black.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
After figuring out how both the light and dark halves of his soul could co-exist, Jak is maturing into a real hero. See them in Jak and Daxter.
In a rag-tag group of kids determined to take down the imperialistic Fire Lord, Katara is the glue that holds them together. See them in Avatar: The Last Airbender.
Garnet is a Crystal Gem who'll protect her friends with her life. See them in Steven Universe.
Jillian Holtzmann's madcap mind is always whirring and she will transform anything into one of her machines. See them in Ghostbusters (2016).
While he might drive colleagues crazy with his antics, Jake Peralta cares about the Nine-Nine more than most things. Including personal hygiene. See them in Brooklyn Nine-Nine.
Thanks to the contributions of this 14-year-old, the world is only occasionally destroyed by his grandfather. See them in Rick and Morty.