Because you like Vizzini in The Princess Bride
Frank N. Furter is just a sweet transvestite with some not-so-sweet plans. See them in The Rocky Horror Picture Show.
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
Seth is short-tempered, crude, and terrible at school, but hopefully there's nothing an epic party can't fix. See them in Superbad.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Serena van der Woodsen is a wild child. Too wild, her friends and family might argue. See them in Gossip Girl.
Humble, caring, and protective, Scott McCall tries to make the best of his newfound status as a werewolf. See them in Teen Wolf.
Sylar's victims are found all over the country, many with their brains removed. See them in Heroes.
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.
Formerly a "sweater-set-wearing, mojito-drinking sorority girl", Paige Collins is now a successful sculptor with slight memory loss. See them in The Vow.
Kenzo Tenma would have never guessed that ten-year-old he saved would later become a deadly serial killer intent on "thanking" him. See them in Monster (TV Show).
Charles Boyle is the human equivalent of a puppy, only slightly less adorable. See them in Brooklyn Nine-Nine.
His name is Chucky, and he's your friend till the end. Hidey-ho! See them in Child's Play.