Because you like Marla Singer in Fight Club
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
A believer in the philosophy of Nietzsche, Dwayne Hoover has taken a vow of silence until he becomes a test pilot for the Air Force. See them in Little Miss Sunshine.
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Jesse Aarons' frustration can only find outlet in another world. See them in Bridge to Terabithia.
No one else in fsociety can hack like Elliot Alderson, but the battles being waged in his head are often more than he can handle. See them in Mr. Robot.
Rick Sanchez is a gruff, alcoholic mad scientist, with the emphasis on "mad." See them in Rick and Morty.
A born psychopath, don't expect Michael Myers to understand the difference between right and wrong. See them in Halloween.
Lucius Malfoy is a judgmental social climber who has a bigoted superiority complex. See them in Harry Potter Series.
It's hard enough for Marta Cabrera to be part of a murder investigation, but when you can't lie? See them in Knives Out.
Jack Twist is a playful free-spirit, but he isn't afraid to fight for what he wants. See them in Brokeback Mountain.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Rick Dalton is an aging actor with insecurity issues. See them in Once Upon a Time in Hollywood.