Because you like Edward Kenway in Assassin's Creed Series
Jorah Mormont is loyal to his queen. And he's quite in love with her as well. See them in Game of Thrones.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
Sarah Ashburn lives life by the book and has trouble getting along with anyone who doesn't do the same. See them in The Heat.
Jack Frost would rather crack a joke or throw a snowball than take anything seriously. See them in Rise of the Guardians.
Winnie the Pooh is a chubby little cubby all stuffed with fluff. See them in Winnie the Pooh.
Napoleon Dynamite loves tater tots, mythical beasts, and reveling in his awkwardness. See them in Napoleon Dynamite.
Tyler Gage is going to have to step up soon on the dance floor. Otherwise, it's back to janitorial work. See them in Step Up.
Running away from murderous aliens has turned into an interstellar chase for Jupiter Jones. See them in Jupiter Ascending.
Tempestuous and talented, Claire Randall is a woman with a passionate heart and a quick mind. See them in Outlander.
Both brave and foolhardy, Thomas trusts his instincts above all else. See them in The Maze Runner.
Christian Grey is just as controlling in the bedroom as the boardroom. See them in Fifty Shades of Grey.
Lyra Belacqua is prone to getting in trouble, but she's also clever enough to get out of it. Most of the time. See them in The Golden Compass.