Because you like Prince Naveen in The Princess and the Frog
When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..
Morticia Addams hates anything bright and cheery and loves all things ghoulish, ghastly, and violent. See them in The Addams Family.
Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.
Deadpool thinks life is an endless series of train wrecks with only brief commercial-like breaks of happiness. See them in Deadpool.
Mavis Dracula's interests are anything black, scream cheese, and flying around. See them in Hotel Transylvania.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
This thrill-seeking driver lives by a very particular moral code. He stands by his word and he's loyal to a fault. See them in Drive.
Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.
World domination and Superman's demise are next on Lex Luthor's to-do list. See them in DC Extended Universe.