Because you like Jackson Maine in A Star is Born
Charles Boyle is the human equivalent of a puppy, only slightly less adorable. See them in Brooklyn Nine-Nine.
Vash might act like a carefree, peace-loving goof, but it's not wise to underestimate this "Humanoid Typhoon." See them in Trigun.
When his friend goes missing, Lucas Sinclair is ready to fight. All of the Dungeons and Dragons is really paying off. See them in Stranger Things.
Reckless, vulgar, loud-mouthed: that's what makes Amethyst so awesome. See them in Steven Universe.
In the simplest terms, in the most convenient definitions, people consider Brian a nerd. But he's more than that. See them in The Breakfast Club.
Sabrina Spellman is half-witch-half-human, a headstrong and loyal cheerleader with an affinity for spell-making. See them in Chilling Adventures of Sabrina.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
When it comes to dancing and life, nobody puts Frances Houseman in the corner. See them in Dirty Dancing.
A secret smoker, Margot Tenenbaum has plenty more secrets where that came from. See them in The Royal Tenenbaums.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
Lady Bird's heart is in the right place, usually, but even the purest of people can fall sway to the havoc-wreaking traps of senior year. See them in Lady Bird.