Because you like Jackson Maine in A Star is Born
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.
A wildly brilliant detective, Sherlock Holmes can figure out everything except how to interact with other human beings. See them in Sherlock.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
With great power comes great responsibility, but Peter Parker always seems to get the short end of that bargain. See them in Marvel Cinematic Universe.