Because you like Principal Skinner in The Simpsons
Gomez Addams fills his days with ghoulish and ghastly forms of recreation, enjoying life and all its pleasures to the fullest. See them in The Addams Family.
Roman Roy is an entitled rich boy, but he's smarter than he seems. See them in Succession.
All Catelyn Stark wants is to keep her family safe, but life in Westeros makes it nearly impossible. See them in Game of Thrones.
Cosette is an idealistic woman whose innocence stands in contrast to her harsh childhood. See them in Les Miserables.
Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.
Wheatley's got an endless supply of bad ideas that he wants to share. See them in Portal Series.
A malevolent dark wizard, Voldemort is so fearsome that he's known primarily as "He Who Must Not Be Named." See them in Harry Potter Series.
There are a lot of rules in their society for women like Emily Dickinson. But Emily is a rule-breaker. See them in Dickinson.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Caitlin Snow believes that burying herself in science is the best way to save the day or to mend a broken heart. See them in DC Extended Universe.
Though he may be blind, Chirrut Imwe sees the power of the force more than most. See them in Rogue One.