Because you like Marge Simpson in The Simpsons
Holly Golightly spends so much time trying to be other people's dream girl, she doesn't really know what kind of girl she actually is. See them in Breakfast at Tiffany's.
Harry Mason has been told that he worries too much, that he's a little paranoid. But he just wants to protect what he loves. See them in Silent Hill.
Yuri is living in the afterlife, which takes the form of a high school where no one dies. But if you follow the school's rules and live a "normal" life you vanish. See them in Angel Beats!.
The only constant in Night Vale is Cecil's hypnotic voice. See them in Welcome to Night Vale.
You wouldn't know it by looking at her, but beneath Sheila Jackson's sweet, motherly exterior lies a sex addict. See them in Shameless.
Abbi Abrams is the ultimate wingwoman because she wants nothing more than to have a good time for its own sake. See them in Broad City.
Living with a curse, Kyo Sohma is sick of being treated like garbage his whole life. See them in Fruits Basket.
Finn is the world's last human who's "all about" understanding right and wrong. See them in Adventure Time.
Rory Williams is a caring companion whose specialty is looking after others. See them in Doctor Who.