Because you like Marge Simpson in The Simpsons

The only thing standing between Rocky Balboa and glory is the person facing him in the boxing ring. See them in Rocky Series.

Pepper Potts can run a company, manage an egomaniac, and take down bad guys, all without breaking a sweat. See them in Marvel Cinematic Universe.

Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.

Holly Golightly spends so much time trying to be other people's dream girl, she doesn't really know what kind of girl she actually is. See them in Breakfast at Tiffany's.

Harry Mason has been told that he worries too much, that he's a little paranoid. But he just wants to protect what he loves. See them in Silent Hill.

Yuri is living in the afterlife, which takes the form of a high school where no one dies. But if you follow the school's rules and live a "normal" life you vanish. See them in Angel Beats!.

With an A.I. as loyal and witty as Cortana, who needs humans? See them in Halo.

The only constant in Night Vale is Cecil's hypnotic voice. See them in Welcome to Night Vale.

Abbi Abrams is the ultimate wingwoman because she wants nothing more than to have a good time for its own sake. See them in Broad City.

Zeratul is cryptic, mystic, and not to be messed with. See them in StarCraft .

Lloyd Dobler is a kickboxer wearing his heart on his sleeve who would do anything for the woman he loves. See them in Say Anything.

Mr. Pink doesn't tip. Enough said. See them in Reservoir Dogs.