Because you like Andy Bernard in The Office
Kendall Roy is a wanna be ruthless businessman who comes across more like an anxious teenager. See them in Succession.
A monstrous pirate captain, Davy Jones is quite literally heartless. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
The Genie is the perfect buddy, granting every wish we might have and keeping life good-spirited. See them in Aladdin.
A soulful bass player, Nick O'Leary can't stop sending breakup CDs to his ex. See them in Nick and Norah's Infinite Playlist.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
Despite the war-torn world around him, Mal Reynolds still holds onto the shred of hope that life can be more than just living another day. See them in Firefly.
Lane Kim is the drummer for Hep Alien, but don't let her mom know. See them in Gilmore Girls.