Because you like Sandy Cheeks in SpongeBob SquarePants
Steve Stifler is more than just a dude with a hot mom. He's also rude, profane, and obnoxious. See them in American Pie.
John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.
The brilliant and well-adjusted Ender Wiggin is being groomed for the next generation of military leaders to fight alien invaders. See them in Ender's Game.
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
Arthur Dent is an incredibly normal man on an incredibly abnormal adventure. See them in The Hitchhiker's Guide to the Galaxy.
A rebellious blue-haired art student, Karou has mysterious connections to a magical world. See them in Daughter of Smoke and Bone .
A resourceful ship systems engineer, Isaac Clarke does his best to batttle the infection spreading across space. See them in Dead Space.
Dimitri Belikov is a stoic vampire guardian who has the reserve, focus, and discipline of a soldier. See them in Vampire Academy .
Raised to happily follow the rules, Cassia might actually be more rebellious than she thinks she is. See them in Matched .
Cinder has been beaten down by the world, but she's learning that her cyborg abilities are pretty helpful. See them in Cinder .
Will Herondale is an emotionally distant bad boy with a secret. See them in Clockwork Angel .