Because you like Sandy Cheeks in SpongeBob SquarePants
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
A Haddock always has a trick up his sleeve! Tintin is lucky to have Captain Haddock as a companion to search for hidden treasure on an adventure around the world. See them in The Adventures of Tintin.
Keren Walker is a socialite looking to avoid work, keep a constant buzz, and be as snarky as possible. See them in Will & Grace.
Christian Grey is just as controlling in the bedroom as the boardroom. See them in Fifty Shades of Grey.
Violet Harmon takes teen angst to a paranormal level. See them in American Horror Story.
Imperator Furiosa is a badass patriarchy toppler. She'll do anything to secure a better, freer future for the women she cares for. See them in Mad Max: Fury Road.
Smart but insecure, Tally Youngblood is torn between what she wants and what her society demands. See them in Uglies.
A wildly brilliant detective, Sherlock Holmes can figure out everything except how to interact with other human beings. See them in Sherlock.
Sylar's victims are found all over the country, many with their brains removed. See them in Heroes.
An intriguing bundle of contradictions, Sawyer Ford trusts no one on the island, and no one should trust him. See them in Lost.