Because you like Spike in Buffy the Vampire Slayer

Carol Peletier's credo: your strength comes from who you are, not who you used to be. See them in The Walking Dead.

Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.

Goh Peik Lin is funny, unfiltered, and a fiercely supportive friend. See them in Crazy Rich Asians.

Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.

Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.

Veronica Lodge is a quintessential mean girl trying to make a better life, and a better self. See them in Riverdale.

Success for Eggsy Unwin means joining Kingsman, and failure could mean death. See them in Kingsman: The Secret Service.

As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.

Deadpool thinks life is an endless series of train wrecks with only brief commercial-like breaks of happiness. See them in Deadpool.

NiGHTS is a powerful but childlike spirit who hates being told what to do. See them in NiGHTS into Dreams.

The biggest nerd in high school, Bill Haverchuck is the biggest target for bullies. See them in Freaks and Geeks.

Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.