Because you like Walter White, Jr. in Breaking Bad
Spyro the Dragon loves getting into trouble around the Dragon Realms. See them in Spyro the Dragon.
The only thing Albert Wesker cares about is turning himself into a God. See them in Resident Evil Series.
For the sake of science, Kurisu Makise will persevere no matter how deep into the dark secrets of the world she finds herself. See them in Steins;Gate.
Alyssa Foley is a blunt and crass teenage runaway. See them in The End of the F World.
General of the formidable Dora Milaje, Okoye is forced to make the difficult choice of staying loyal by the king’s side, or to her good friend who was overthrown. See them in Marvel Cinematic Universe.
An alien living in a temple shaped like a giant woman, Pearl enjoys ballet, fencing, and using her magical spear. See them in Steven Universe.
How is angel Aziraphale supposed to stop the apocalypse when Hell's forces misplaced the Antichrist somewhere? See them in Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch.
Alex Russo desperately wants to keep her magic – after all, things are so much easier when you can just wave a wand. See them in Wizards of Waverly Place.
Taystee Jefferson is always down for a laugh and to help a friend out. See them in Orange Is The New Black.
K-2SO is a blunt and sarcastic reprogrammed Imperial droid who is always up for an adventure. See them in Rogue One.
A bureaucrat in the Land of the Dead, Manuel Calavera is a jaded, sarcastic loner who just might have a hidden heroic side. See them in Grim Fandango.