Because you like Harvey Dent / Two-Face in DC Extended Universe
This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.
Matt Flamhaff is not too concerned about being part of the popular crowd. Too bad his best friend is. See them in 13 Going on 30 .
Donkey is proof that if you're annoying enough you can change the world; he's the reason that his friend Shrek does, well, anything. See them in Shrek.
George Weasley likes to invent quirky joke products, play Quidditch, and cause poor Mrs. Weasley a lot of anxiety. See them in Harry Potter Series.
Glenn Rhee somehow never loses his enthusiastic spirit – even in the middle of a zombie apocalypse. See them in The Walking Dead.
Taystee Jefferson is always down for a laugh and to help a friend out. See them in Orange Is The New Black.
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.
Bucky Barnes used to be a good-hearted American soldier. Now he's the cold-hearted Winter Soldier. See them in Marvel Cinematic Universe.
Disgust is a friend who makes sure you stay away from all things gross. See them in Inside Out.
The Ice King is lonely and looking for a princess to sweep him off his feet. See them in Adventure Time.
There are rumors that the Spirit was an Egyptian Pharaoh in his past, but without any memories, he doesn't know how true they are. See them in Yu-Gi-Oh! .
Don't underestimate Maggie Greene. She's a farm girl with a mission. See them in The Walking Dead.