Because you like Harvey Dent / Two-Face in DC Extended Universe
This barber doesn't cut hair. Sweeney Todd sends his clients down a chute to be baked into his partner-in-crime's pies. See them in Sweeney Todd: The Demon Barber of Fleet Street.
Greg Heffley will be famous someday, but now he's stuck in class with morons. See them in Diary of a Wimpy Kid.
Nick Carraway is the perfect observer: always there for the events, but never too involved. See them in The Great Gatsby.
Eric Forman's interests include smoking weed, collecting Luke Skywalker memorabilia, eating Fatso burgers, and making his dad mad. See them in That '70s Show.
Extremely violent and loyal, Sandor Clegane is called the Hound for a reason. See them in Game of Thrones.
A hardboiled 1940s detective, Cole Phelps is haunted by his past in World War II. See them in L.A. Noire.
Klaus Baudelaire's photographic memory saves the lives of his siblings many times over. See them in Lemony Snicket's A Series of Unfortunate Events.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
Jack Skellington is a nightmare-man with a soft heart and smooth voice. See them in The Nightmare Before Christmas.
Lucius Malfoy is a judgmental social climber who has a bigoted superiority complex. See them in Harry Potter Series.
Though she can seamlessly flit between glamorous identities, Sydney Prosser is more vulnerable than she pretends to be. See them in American Hustle.
Burton Guster is a level-headed investigator with a "Super Sniffer" nose. See them in Psych.