Because you like Obadiah Stane in Iron Man / The Avengers
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
Wheatley's got an endless supply of bad ideas that he wants to share. See them in Portal Series.
Ursula will oh-so-generously grant your wishes for a price. See them in The Little Mermaid.
Kristoff may seem standoffish, but this ice harvester has a warm heart. See them in Frozen.
It’s a shame that the Seven Kingdoms doesn’t allow a woman to rule. The scheming, focused Cersei Lannister would do a far better job than either of her sons. See them in Game of Thrones.
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.
Ted Logan wants to party on, but if doesn't get an A+ on his history presentation, he'll flunk out and be sent to a military school in Alaska. See them in Bill & Ted's Excellent Adventure.