Because you like Blade in Blade
Lux Lisbon's flirtatious manner attracts a lot of male attention. She relishes the power that her sexuality grants her. See them in The Virgin Suicides.
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Elizabeth Harmon loves to win at chess, but competitive pressure and her past are taking a toll. See them in The Queen's Gambit.
Otis Milburn's mom is a sex therapist, which doesn't help when it comes to being bullied at school. See them in Sex Education.