Because you like Peter Burke in White Collar
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
Chandler Bings keeps his friends on their toes with his cutting wit, all the while trying to discover his own place in life. Could he BE any funnier? See them in Friends.
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
When the Sorting Hat touched Draco Malfoy's head, it placed him in Slytherin, a house that has turned out more dark wizards than any other. See them in Harry Potter Series.