Because you like Neal Caffrey in White Collar
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
When push comes to shove, the usually overly cautious Luigi has the heart of a hero. See them in Super Mario Bros..
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Alison DiLaurentis believes you're always better off with a really good lie. See them in Pretty Little Liars.
High school is Hell, so Allison Reynolds spends her time giving herself tattoos with ballpoint pens and shaking dandruff out of her hair. See them in The Breakfast Club.
Ponyboy Curtis is a "Greaser" on the surface, but he's a sensitive poet underneath. See them in The Outsiders.
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
Hannah Baker is a buoyant spirit broken by the cruelties of high school. See them in Thirteen Reasons Why .
Ellie is more world-weary than most 14-year-olds. You would be too if your world was infested with zombies. See them in The Last of Us.
Jenna Rink is physically 30 but emotionally 13. She has a better excuse than most. See them in 13 Going on 30.