Because you like Neal Caffrey in White Collar
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Years of being a social outcast have taken a toll, but Elphaba is willing to be wicked if it means she can do good. See them in Wicked .
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Alison DiLaurentis believes you're always better off with a really good lie. See them in Pretty Little Liars.
Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.
Hannah Baker is a buoyant spirit broken by the cruelties of high school. See them in Thirteen Reasons Why .
Ellie is more world-weary than most 14-year-olds. You would be too if your world was infested with zombies. See them in The Last of Us.
A 100-plus-year-old who looks like a dreamy teenager, Edward Cullen warns girls to avoid him, which makes them want him even more. See them in Twilight.
Jacob Black is the boy next door who's also the wolf next door. See them in Twilight.