Because you like Marge Simpson in The Simpsons
Gruff and efficient, Sam Fisher protects a nation that can never admit he exists. See them in Tom Clancy's Splinter Cell.
With each reboot, Janet progresses more and becomes capable of human emotions. See them in The Good Place.
Most of the world has been wiped out from The Beast. And when The Beast comes, Cole MacGrath will be ready. See them in inFAMOUS.
Spencer Reid's super-smarts helps catch killers, and his social awkwardness endears co-workers. See them in Criminal Minds.
Ellen Ripley defines the word "badass." When she's not leading her crew on an interstellar voyage, she's slaying terrifying creatures. See them in Alien.
Moving is hard for Coraline Jones; accidentally moving to a creepy mirror world just makes it harder. See them in Coraline.
Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
An aristocrat-turned-tomb-raider, Lara Croft does her best thinking while plunging off cliffs. See them in Lara Croft: Tomb Raider.
Whether it's punching a meteor or saving a teen from jumping, Superman tries to be in as many places as Kryptonianly possible. See them in DC Extended Universe.
Southern belle Scarlett O'Hara is a heart-melter who has no problem looking after herself. See them in Gone with the Wind.
Cynical, judgmental, and hipper-than-thou, Enid Coleslaw wears her outsider status like a badge of honor. See them in Ghost World.