Because you like Bellamy Blake in The 100
A master manipulator, Frank Underwood has a tight grip on Washington DC. Plus who doesn't like having a leader who frequently tosses off Shakespearean asides? See them in House of Cards.
Steve Stifler is more than just a dude with a hot mom. He's also rude, profane, and obnoxious. See them in American Pie.
Hotheaded and arrogant, Kaneda is nevertheless fiercely protective of the biker gang he leads. See them in Akira.
Big Boss is a disillusioned mercenary commander who wants to create a world for soldiers (and soldiers alone). See them in Metal Gear Series.
A laid-back stoner, Ben Stone wasn't planning on life's ultimate responsibility. See them in Knocked Up.
Phoenix Wright is an easygoing defense attorney who is rarely defensive. See them in Ace Attorney Series .
Insightful about everyone else's neuroses, Rose Lalonde is not as aware of her own. See them in Homestuck.
Reclusive, quiet, and seemingly emotionless, Lain Iwakura feels like an outsider in her hyper-connected world. See them in Serial Experiments Lain.
Rayman is a fearless hero who flies into action with a propeller on his head and a smile on his face. See them in Rayman.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Closing off her emotions makes Lightning a great fighter, but at what personal cost? See them in Final Fantasy Series.
A believer in the pursuit of justice, Garrus Vakarian hates it when bad guys slip through the cracks of the bureaucratic justice system. See them in Mass Effect.