Because you like James T. Kirk in Star Trek
Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.
Jasmine dreams of something more than palace life, and she's not afraid to go get it. See them in Aladdin.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Caleb Rivers is a bad boy with a good reason for acting out. See them in Pretty Little Liars.
Cher Horowitz may have a problem with hubris, but she looks utterly fabulous while learning a lesson about the dangers of meddling. See them in Clueless.
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.
Petyr Baelish's main assets? A sharp mind, deep pockets, and no scruples. See them in Game of Thrones.
Belle is an adventurous, intelligent fairy tale maiden who strives to see the best in everyone. See them in Once Upon a Time.
Rory Gilmore usually can be found with her nose in a book and coffee in hand, talking with her mom as quickly as the words can spill out. See them in Gilmore Girls.
Ofelia is face-to-face with the deadliest creatures of the underworld and completely unafraid. See them in Pan's Labryinth.
While he might be too cool for school, Soul isn't too cool to do the right thing. See them in Soul Eater.