Because you like Gary the Snail in SpongeBob SquarePants
If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.
Whether she's working as a mild-mannered assistant or an all-powerful superhero, Kara Danvers is defined above all by her huge heart. See them in Supergirl.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Back in his hometown, Richie Tozier has been punched, dragged to a crackhouse and now has to kill a clown. See them in It.
This high school queen bee has everything, including a genius-level IQ—a fact Lydia Martin keeps hidden to maintain her image. See them in Teen Wolf.
Smart and sensitive Sam Winchester tried to escape the family business, but ghosts have a way of haunting you. See them in Supernatural.
Emily Fields has been very guarded, careful of whom she trusts and reveals her secrets to. See them in Pretty Little Liars.
Eleanor puts up a tough front, even when everyone else tries to tear her down. See them in Eleanor and Park .
Francis Freeman may be impervious to pain, but he sure knows how to inflict it. See them in Deadpool.