Because you like Kenny McCormick in South Park
Cheerful, childlike, and easily jealous, fashion icon Misa Amane is smarter and crueler than she seems. See them in Death Note.
A speed-loving daredevil who lives on the edge, Sonic is as brave as he is cocky. See them in Sonic the Hedgehog.
Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..
Tony Stonem is the golden boy of Bristol. Problem is, he knows it. See them in Skins.
There can be no doubt that Ben Linus is a huge liar. But one man's lies are another man's necessary steps to protect his people. See them in Lost.
Those who stand against this singular super ninja are doomed to fail. See them in Ninja Gaiden.
Carolos has perfect hair, a lab coat, and a constant readiness to do science. See them in Welcome to Night Vale.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Tidus is upbeat, carefree, and desperate not to become his father. See them in Final Fantasy Series.