Because you like Cosmo Kramer in Seinfeld
Tyler Gage is going to have to step up soon on the dance floor. Otherwise, it's back to janitorial work. See them in Step Up.
Willow Rosenberg may be a witch who can defeat the forces of evil, but she still gets emotional over kittens on the Internet. See them in Buffy the Vampire Slayer.
Holly Golightly spends so much time trying to be other people's dream girl, she doesn't really know what kind of girl she actually is. See them in Breakfast at Tiffany's.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
David Rose likes his rose chilled, his linens pressed, and his family quiet. See them in Schitt's Creek.
Diana Prince is using a truth-telling lasso and super-strength to make Earth a little more like Paradise. See them in DC Extended Universe.
His nickname of 'Zero' says a lot about what other people think of him, but he's finally standing up for himself. See them in Holes.
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.