Because you like Christian Grey in Fifty Shades of Grey
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Jasper Jordan is trying his best to make it through the night. See them in The 100.
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.
Cosmo Kramer is an eccentric schemer whom you might know better as the "Assman." See them in Seinfeld.
In constant agony, Ava Starr will do anything to give up the superpowers that are slowly killing her. See them in Marvel Cinematic Universe.
Carol Peletier's credo: your strength comes from who you are, not who you used to be. See them in The Walking Dead.
John Watson is haunted by his past (who isn't) but he's starting to branch out with some help from a world class detective. See them in Sherlock.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
One of the best in the magical world, Mad-Eye has the battle scars to prove his dedication to such a dangerous job. See them in Harry Potter Series.
Most kids hope for a car for their 16th birthday, but Mia Thermopolis' present is a country to rule. See them in The Princess Diaries.
Abandoned by her parents, Rey made her living selling scrap metal and got used to being her own friend and teacher. See them in Star Wars Series.