Because you like Arthur in Merlin
Shaggy might be a bit of a slacker, but his heart and his stomach are usually in the right place. See them in Scooby-Doo.
Hannah Horvath is kind of a mess, but she owns her messiness in a way few people do. See them in Girls.
Being beautiful and rich doesn't guarantee happiness for Cheryl Blossom. See them in Riverdale.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Others see him as the town nutcase, but Flint Lockwood knows his inventions will change the world someday. See them in Cloudy with a Chance of Meatballs.
Therese Belivet spent her life letting other people guide her along, and she wants to take control now. See them in Carol.
Shana is a red-haired warrior with a black-and-white worldview. See them in Shakugan no Shana.
Aragorn is the one true king, a title he is too humble to accept. See them in The Lord of the Rings.
Though raised to think of himself as a monster, Quasimodo has a heart that holds nothing but compassion. See them in The Hunchback of Notre Dame.
An aristocrat-turned-tomb-raider, Lara Croft does her best thinking while plunging off cliffs. See them in Lara Croft: Tomb Raider.
A ball of cheerful energy, Pinkie Pie is as sweet as her name suggests and lives to bring others joy with laughter and parties. See them in My Little Pony.