Because you like Moist von Lipwig in Discworld

Moving is hard for Coraline Jones; accidentally moving to a creepy mirror world just makes it harder. See them in Coraline.

His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.

Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.

Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.

Jason Bourne is suffering amnesia, but considering what he's done as a CIA assassin, maybe that's for the best. See them in The Bourne Identity.

This beautiful aesthete wins the hearts of both ladies and men. But Dorian Gray also happens to have his soul sealed in a painting. See them in Dorian Gray.

Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.

Daring on a bike but haunted in his personal life, even Johnny Blaze isn't fast enough to outride his past. See them in Ghost Rider.

He tells you everything you need to know: "I. Am. Groot." See them in Marvel Cinematic Universe.

A debonair spy, Harry Hart is the epitome of a gentleman, even when he calmly takes down multiple men with a militarized umbrella. See them in Kingsman: The Secret Service.

A kind and funny valedictorian, Gwen Stacy likes to make out with Spider-man when her homework's done. See them in Marvel Cinematic Universe.

Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.