Because you like Moist von Lipwig in Discworld

A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.

Where Ash comes from, food and shelter pay for themselves. Even as a penniless vagrant, he is able to pursue his dream of becoming a Pokémon Master See them in Pokemon.

More than any of her friends, Fluttershy is willing to see the best in everyone, a trait that has won over many enemies. See them in My Little Pony.

A grumpy tourist trap owner, Grunkle Stan has a few deep secrets. See them in Gravity Falls.

A lone wolf with a confrontational streak, Bigby wants to dedicate his life to doing good. See them in The Wolf Among Us.

Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.

Altair Ibn-La'Ahad is as much a philosopher and detective as he is a killer. He takes nothing at face value and continually searches for deeper truths. See them in Assassin's Creed Series.

To cope with injustice, Connor finds meaning in his strict and unbreakable code of honor. See them in Assassin's Creed Series.

He's a dedicated cop and a nice guy. But James Gordon is learning that Gotham is not a city for nice guys. See them in Gotham.

Genetically and cybernetically enhanced, Gamora was trained from birth to be one of the deadliest women in the galaxy. See them in Marvel Cinematic Universe.

Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.

The Little Prince is a childlike wonder personified in a tiny package. See them in The Little Prince.