Because you like Moist von Lipwig in Discworld
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.
As a scaring Assistant, Mike Wazowski frightens children to collect their screams to be used as a power supply for the city. See them in Monsters, Inc..
Teddy Sanders loves his frat brothers so much he might never leave school. See them in Neighbors.
A no-nonsense hitman with a taste for good burgers and divine justice, Jules Winnfield will go to great lengths to please his boss. See them in Pulp Fiction.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Unaware of the fact that he's a toy and made of plastic, Buzz Lightyear is a spaceman on a mission fully of snappy catch phrases. See them in Toy Story.
WALL-E is a quirky little romantic robot cleaning the wasteland known as Earth. See them in WALL-E.
When it comes to flattery, manipulation, and politics, Oswald Cobblepot can play with the best of them. See them in Gotham.
Resourceful and pragmatic, Selina Kyle always keeps in mind her number one priority: herself. See them in Gotham.
Foul mouthed and disturbingly comfortable with violence, Hit-Girl is a precocious assassin who doesn't need anyone's protection. See them in Kick-Ass.