Because you like Ken Cosgrove in Mad Men

Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.

This thrill-seeking driver lives by a very particular moral code. He stands by his word and he's loyal to a fault. See them in Drive.

Never shy about sharing what she thinks, Beatrice loves to make smart remarks and keep men on their toes. See them in Much Ado About Nothing.

Smart but insecure, Tally Youngblood is torn between what she wants and what her society demands. See them in Uglies.

Mavis Dracula's interests are anything black, scream cheese, and flying around. See them in Hotel Transylvania.

Small in stature, Clara Oswald has a big appetite for adventure. See them in Doctor Who.

Donkey is proof that if you're annoying enough you can change the world; he's the reason that his friend Shrek does, well, anything. See them in Shrek.

Eowyn isn’t allowed to fight, but then again, when have rules ever stopped her? See them in The Lord of the Rings.

As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.

Newt Scamander is more comfortable with animals than people, even if the animals are super-dangerous magical creatures. See them in Fantastic Beasts and Where To Find Them.

A no-nonsense hitman with a taste for good burgers and divine justice, Jules Winnfield will go to great lengths to please his boss. See them in Pulp Fiction.

An inquisitive archaeologist, Professor Hershel Layton knows a gentleman leaves no puzzle unsolved. See them in Professor Layton.