Because you like Ken Cosgrove in Mad Men

Merlin is half awkward teenager, half super-powerful wizard. He serves Prince Arthur of Camelot during the day and illegally learns magic at night. See them in Merlin.

Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.

Reckless, vulgar, loud-mouthed: that's what makes Amethyst so awesome. See them in Steven Universe.

Sabrina Spellman is half-witch-half-human, a headstrong and loyal cheerleader with an affinity for spell-making. See them in Chilling Adventures of Sabrina.

Princess Bubblegum is brilliant and determined, but can display a nasty temper. See them in Adventure Time.

Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.

The Grinch's heart is just too small to appreciate Christmas. See them in Dr. Seuss' How the Grinch Stole Christmas.

Funny, self-destructive, and in her own head, Fleabag has spent most of her adult life using sex to deflect from the screaming void inside her empty heart. See them in Fleabag.

We're all puppets. Dr. Manhattan is just a puppet who can see the strings. See them in Watchmen.

Santana Lopez is a cutthroat cheerleader who's not afraid to speak, or sing, her mind. See them in Glee.

Eowyn isn’t allowed to fight, but then again, when have rules ever stopped her? See them in The Lord of the Rings.

Susanna Kaysen is an aspiring writer, despairing young woman who struggles with suicidal thoughts. See them in Girl, Interrupted.