Because you like Joan Holloway in Mad Men
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
A laid-back wanderer, Ginko has an empathetic, open-minded worldview. See them in Mushishi.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
Kesuke Miyagi is a karate expert who thinks the best way a scrawny high schooler can learn how to defend himself is by washing every surface in sight. See them in The Karate Kid.
A girl who grew up on stories, Meggie Folchart is as loyal and intrepid as one of her fictional heroines. See them in Inkheart.
A tough tomboy with a protective streak, Maximum Ride is a human-bird hybrid. See them in Maximum Ride.
Rory Gilmore usually can be found with her nose in a book and coffee in hand, talking with her mom as quickly as the words can spill out. See them in Gilmore Girls.
Raven Reyes may be a deliquent, but she's also the youngest zero-gravity mechanic who fixed a 130-year old escape pod to make it through the descent to Earth. See them in The 100.
Moe Szyslak is the crabby owner of the grimiest bar in Springfield. See them in The Simpsons.
This cannibalistic villain may be a loner, but Killer Croc doesn't have problems with self-confidence. See them in Suicide Squad.
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.