Because you like Joan Holloway in Mad Men

Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.

Susanna Kaysen is an aspiring writer, despairing young woman who struggles with suicidal thoughts. See them in Girl, Interrupted.

Javert is an inspector with a single-minded focus: to bring criminals to justice. See them in Les Miserables.

There are certain souls the surprisingly sensitive Death would rather not reap. See them in The Book Thief.

When his friend goes missing, Lucas Sinclair is ready to fight. All of the Dungeons and Dragons is really paying off. See them in Stranger Things.

Jessica Davis is the girl that guys like to like. See them in Thirteen Reasons Why .

Steve Stifler is more than just a dude with a hot mom. He's also rude, profane, and obnoxious. See them in American Pie.

Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.

Ted Mosby is a hopelessly romantic architect in search of someone to be the mother of his children. See them in How I Met Your Mother.

Don't underestimate Maggie Greene. She's a farm girl with a mission. See them in The Walking Dead.

After years of living vicariously through other people's heroic stories, Wade Watts is about to become a hero himself. See them in Ready Player One.

Frank Ginsberg is the number one Proust scholar in the world, but he recently failed at committing suicide. See them in Little Miss Sunshine.