Because you like Carly Shay in iCarly
It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.
Imperator Furiosa is a badass patriarchy toppler. She'll do anything to secure a better, freer future for the women she cares for. See them in Mad Max: Fury Road.
Blake Henderson is happiest smoking weed on the roof ‘til the end of time, but the real world just has a way of killing his vibe. See them in Workaholics.
Carolos has perfect hair, a lab coat, and a constant readiness to do science. See them in Welcome to Night Vale.
An intriguing bundle of contradictions, Sawyer Ford trusts no one on the island, and no one should trust him. See them in Lost.
Is there more to life than being really, really, ridiculously good looking? Derek Zoolander thinks not. See them in Zoolander.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
A vain and arrogant womanizer, Roy Mustang has hidden depths. See them in Fullmetal Alchemist.
Raiden is an efficient soldier haunted by his repressed past. See them in Metal Gear Series.