Because you like Charles Boyle in Brooklyn Nine-Nine
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
K-2SO is a blunt and sarcastic reprogrammed Imperial droid who is always up for an adventure. See them in Rogue One.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.
Kim Kelly is a high school bully who's normally in a bad mood. But there's a softer side to her. See them in Freaks and Geeks.
Loyal and supportive, Cece Parekh is the best friend a girl could ask for. It doesn't hurt that she's a supermodel. See them in New Girl.
Britta Perry has never met a cause she couldn't passionately champion—at least for a little bit. See them in Community.
Working as a captain in the American Expeditionary Forces and a spy for British Intelligence, Steve Trevor wants to end World War I once and for all. See them in DC Extended Universe.
Otis Milburn's mom is a sex therapist, which doesn't help when it comes to being bullied at school. See them in Sex Education.
Tina Goldstein is better at getting the job done than following the rules. See them in Fantastic Beasts and Where To Find Them.
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.