Because you like Jake in Adventure Time
Joel is a hardened, jaded survivor who keeps finding things to fight for. See them in The Last of Us.
Tidus is upbeat, carefree, and desperate not to become his father. See them in Final Fantasy Series.
Carolos has perfect hair, a lab coat, and a constant readiness to do science. See them in Welcome to Night Vale.
The Hastings family is old and powerful, and Spencer will do anything to continue excelling. See them in Pretty Little Liars.
Just because Dracula wants to suck your blood doesn't mean he's not a gentleman. See them in Dracula.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
He may be one of the Four Horsemen of the Apocalypse, but War still maintains a strong sense of honor. See them in Darksiders Series.
Some say to survive in Underland you need to be as mad as a hatter–which, luckily, he is. See them in Alice in Wonderland.
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
A gruff and hardened professional, Marcus Fenix keeps his emotions buried deep. See them in Gears of War.
This android may not have emotions, but Lt. Commander Data's curiosity about humanity is endless. See them in Star Trek: The Next Generation.