Because you like Devon Banks in 30 Rock
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
It's easy to see why Poe Dameron would side with the rebellion: he's bad at taking orders, likes to show off, and is committed to the cause. See them in Star Wars Series.
Princess Bubblegum is brilliant and determined, but can display a nasty temper. See them in Adventure Time.
Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.
It's certainly easier to get great footage of crimes when you can guarantee they'll happen. See them in Nightcrawler.
When Jessica Jones is not throwing back drinks, she's taking down bad guys with her strength, detective skills, and foul-mouthed insults. See them in Marvel Cinematic Universe.
Small in stature, Clara Oswald has a big appetite for adventure. See them in Doctor Who.
You don't teach a class called "How To Get Away With Murder" without knowing a thing or two about getting away with things. See them in How to Get Away with Murder.
Being beautiful and rich doesn't guarantee happiness for Cheryl Blossom. See them in Riverdale.
A secret smoker, Margot Tenenbaum has plenty more secrets where that came from. See them in The Royal Tenenbaums.
Deadpool thinks life is an endless series of train wrecks with only brief commercial-like breaks of happiness. See them in Deadpool.
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.