Because you like Devon Banks in 30 Rock

Bojack Horseman is a former sitcom star who loves sharing his opinions with anyone who will listen. Oh, and drinking. A lot! See them in Bojack Horseman.

Willow Rosenberg may be a witch who can defeat the forces of evil, but she still gets emotional over kittens on the Internet. See them in Buffy the Vampire Slayer.

A baker turned reluctant fighter, Peeta Mellark can charm his way out of just about any situation. See them in The Hunger Games .

Tracy Turnblad's got rhythm, and she's determined to share her dance moves with the world. See them in Hairspray.

Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.

High school is Hell, so Allison Reynolds spends her time giving herself tattoos with ballpoint pens and shaking dandruff out of her hair. See them in The Breakfast Club.

Jenko was top dog in high school. Now he's bottom of the pack in the police academy. See them in 21 Jump Street.

Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.

Scott Pilgrim's superhero suit is just a video game t-shirt and sweatbands. But this slacker is brave enough to fight all his girlfriend's evil exes. See them in Scott Pilgrim vs. the World.

Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.

Emmet Brickowski is so upbeat it's not even human. Everything is AWESOME! See them in The Lego Movie.