Because you like Ash Ketchum in Pokemon
Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.
The vampire that killed Zero Kiryu's family also infected him, and he starts to crave blood, much to his horror. See them in Vampire Knight.
Years of brutal winters, foreign invasions, and crippling loneliness have left Russia's mental state far from wholly intact. See them in Axis Powers Hetalia.
Kyoya Ootori is possibly the only person who could reasonably go from VP of a school club to ruling the world. See them in Ouran High School Host Club.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.
Years of being the less desirable Vargas sibling have given Romano quite an inferiority complex, as well as the temper to match. See them in Axis Powers Hetalia.
Tail's smarts and helpful nature come in handy in a pinch. See them in Sonic the Hedgehog.
Member of the student council, captain of the fencing team, and part-time model, Juri Arisugawa is idolized by everyone around her. See them in Revolutionary Girl Utena.
A premier member of the leather cat-suit club, Selene can chill you with a stony look, or ice you with her ninja moves. See them in Underworld.
We're all puppets. Dr. Manhattan is just a puppet who can see the strings. See them in Watchmen.