Because you like Tony Wyzek in West Side Story
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
He tells you everything you need to know: "I. Am. Groot." See them in Marvel Cinematic Universe.
With his own ship, Peter Quill calls his own shots, and gets to fly from planet to planet blasting '70s pop hits and picking up alien chicks. See them in Marvel Cinematic Universe.
Her interests include martial arts, interrogation, and hacking. Natasha Romanoff is the ultimate spy. See them in Marvel Cinematic Universe.
Steve Rogers is a good soldier. But above all, he's a good man. See them in Marvel Cinematic Universe.
Tony Stark's interests include cocktails, beautiful women, particle physics, and saving the world. See them in Marvel Cinematic Universe.
A superpowered test subject, Scarlet Witch can manipulate other people's thoughts and force them to confront their worst fears. See them in Marvel Cinematic Universe.
Thor is Asgardian nobility who is tickled by how us earthlings live. See them in Marvel Cinematic Universe.
Phoebe Buffay works as a masseuse while attempting to put her spark in a world where everyone else’s seems to have dulled. See them in Friends.
Regina Mills is a cold evil queen turned chilly town mayor. See them in Once Upon a Time.