Because you like Paige Collins in The Vow
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Miles Morales was bitten by a radioactive spider, put on the webbed spandex, and beat up his first bad guy before his voice changed. See them in Marvel Cinematic Universe.
Roger is a pansexual alcoholic non-human who will happily lie, cheat and steal to get what he wants. See them in American Dad!.
When he's not working as a detective, Lucifer is driving around in a black convertible or having one-night stands. See them in Lucifer.
If Eleanor Shellstrop's true identity is revealed, she'll be sent to The Bad Place. See them in The Good Place.
Part archaeologist, part philosopher, part politician, Jean-Luc Picard is an unashamed intellectual who runs a tight ship. See them in Star Trek: The Next Generation.
Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.
A cocky surgeon, Stephen Strange is learning that magic is more real than he could ever imagine. See them in Marvel Cinematic Universe.
The only defense Earth has against alien invaders are giant robots in the hands of pilots like Kaworu. See them in Neon Genesis Evangelion.
While he might drive colleagues crazy with his antics, Jake Peralta cares about the Nine-Nine more than most things. Including personal hygiene. See them in Brooklyn Nine-Nine.
Andy Dwyer might not be completely literate, but he makes up for it in spirit. See them in Parks and Recreation.
Sebastien Michaelis is a demonic butler who approaches life with effortless finesse and a diabolical streak. See them in Black Butler.