Because you like Petruchio in The Taming of the Shrew
Michael Kelso gets by on his good looks and his openhearted nature. See them in That '70s Show.
All Catelyn Stark wants is to keep her family safe, but life in Westeros makes it nearly impossible. See them in Game of Thrones.
Jane Smith is a stone-cold killer, but you would never know it from looking at her. See them in Mr. & Mrs. Smith.
Boomerang is equally skilled at tossing boomerangs and tossing back beers. See them in DC Extended Universe.
Xander Harris' life motto: laugh in the face of danger and then hide until it goes away. See them in Buffy the Vampire Slayer.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
Blunt, petty, neurotic, Larry David can never live and let live. See them in Curb Your Enthusiasm.
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
Wendy Testaburger is a born leader who is not afraid to stand up to the other fourth graders for what she believes in. See them in South Park.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.