Because you like Vizzini in The Princess Bride
Nadia Vulvokov is a no-nonsense broad with a dark sense of humor and a flippant attitude. See them in Russian Doll.
Though cynical about the world, Shuya Nanahara is caring and protective towards his friends. See them in Battle Royale.
Marie Antoinette may be a fun-loving queen who has it all, but her husband doesn't know how to have sex, and an angry mob wants to cut off her head. See them in Marie Antoinette.
Mario is a plumber who wears a ridiculous outfit, eats weird looking mushrooms, and fits himself inside your pipes so he can save a princess. See them in Super Mario Bros..
As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.
Christian Grey is just as controlling in the bedroom as the boardroom. See them in Fifty Shades of Grey.
As the White House Press Secretary, C. J. Cregg is a master of verbal karate and the best damn basketball player in Ohio Valley history. See them in The West Wing.
April Kepner is an excellent surgeon, but outside of the operating room, she's more anxious than most. See them in Grey's Anatomy.
Dutiful, composed, and aloof, Sun Bak is the fighting force behind her team of eight "sensates" who are telepathically linked. See them in Sense8.
Nozomu's name translates to despair, which is fitting for him. See them in Sayonara, Zetsubo Sensei.
NiGHTS is a powerful but childlike spirit who hates being told what to do. See them in NiGHTS into Dreams.