Because you like Vizzini in The Princess Bride
Margaery Tyrell is one of the most adept and charming liars there is. See them in Game of Thrones.
Born and raised in the darkness, Bane is determined to have the city totally under his control so that he can demolish it. See them in DC Extended Universe.
Fiery and adventurous, Amy Pond is the sort of woman you'd want by your side on a journey through time and space. See them in Doctor Who.
As the unit chief of the FBI's Behavioral Analysis Unit, Aaron Hotchner is dead serious about avenging dead people. See them in Criminal Minds.
Louise Belcher might be just a kid, but she can manipulate just about anyone with a pulse. All in the name of fun, of course. See them in Bob's Burgers.
Toby Cavanaugh has trouble avoiding being manipulated. See them in Pretty Little Liars.
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Pure charm, flirty and fashionable, Lando Calrissian will make sure to get the job done when necessary. See them in Star Wars Series.
Charlie Bucket may be down-on-his-luck, but his spirits are always sky high. See them in Charlie and the Chocolate Factory.
A cursed pirate captain, Barbossa is greedy, vengeful, and surprisingly cheeky. See them in Pirates of the Caribbean: the Curse of the Black Pearl.